Get the kids out of the house!
The San Diego Community Newspaper Group needed a fun way to promote their Summer Camps & Activities section published during the summer months.
Using illustation assets that I had already used for the print section banner, I created a short animated promo to be used in social media posts.
Assets were taking from an vector illustration and exported into seperate layers for easy animation in Adobe Express. Typography and color schemes were carried over from the print banner. Voice over was created using ElevenLabs A.I., and a sound effect of kids cheering was added to punch up the call to action.
